People spend a third of their waking hours on mobile apps


According to app monitoring firm app Annie, people spend an average of 4.8 hours every day on their phones. Although its analysis included viewing television, the UK regulator Ofcom reported similar levels of time spent in 2020.


According to App Annie’s research, apps were downloaded 230 billion times in 2021, with $170 billion (£125 billion) spent.

TikTok was the most downloaded app on the planet, with users spending 90% more time there in 2020 than in 2021.

“The big screen is progressively fading as mobile breaks records in practically every area – time spent, downloads, and money,” said Theodore Krantz, CEO of App Annie.

According to the monitoring organization, TikTok is likely to surpass 1.5 billion monthly active users by the second part of this year.

According to App Annie’s State of Mobile report, the average time spent on mobile apps was four hours and 48 minutes, up 30% from 2019.

India, Turkey, the United States, Japan, Mexico, Singapore, and Canada were among the 10 markets studied.

Brazilian, Indonesian, and South Korean users spent more than five hours per day on the app.

According to the survey, seven out of every ten minutes was spent on social, photo, and video applications, with TikTok leading the way.

Strong ad spend

According to the analysis, the mobile ecosystem is in good shape, with two million new applications and games being released in 2021, and the number of apps generating more than $100 million increasing by 20%.

YouTube was the most popular video streaming app in the world, with over a million downloads in more than 60 countries. In several places, Netflix came in second.

Mobile gaming also rose in popularity, with $116 billion spent on it. Hyper-casual games like Hair Challenge, in which players must resist getting their hair chopped, and Bridge Race, in which players collect bricks and build staircases, were particularly popular, according to the survey.

Although some users have expressed dissatisfaction with the volume of advertisements in such games, app advertising as a whole is doing exceedingly well, with global spending topping $295 billion last year.

This implies that worries about Apple’s privacy crackdown harming mobile advertising are misplaced.

iPhone users were given the option to say “no” to having their data gathered by apps in the iOS 14.5 release last year.

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Apps for well-being

Some of the tendencies identified in the study reflected broader changes, particularly in how the epidemic has changed people’s lifestyles.

People were spending a lot of time in shopping apps, for example, with more than 100 billion hours spent globally, with Singapore, Indonesia, and Brazil rising at the quickest rates.

There was also a significant increase in the number of food and beverage applications, such as UberEats and Grubhub.

According to the study, the number of sessions on such apps increased by 50% from the previous year to 194 billion in 2021.

As a result of the pandemic, people were unable to visit gyms or undertake group exercise courses on a regular basis.

Meditation applications like Headspace and Calm, which represent a growing emphasis on mental well-being, have been increasingly popular, particularly among young people, with the top five most downloaded increasing by 27% in 2021.

Spending on dating apps has surpassed $4 billion, representing a 95 percent rise since 2018.

And countries that developed apps to help deal with the Covid-19 situation, whether it was vaccine passports or just information tracking, showed a lot of interest.

The NHS app in the UK, which acts as a vaccination record, was downloaded by 71% of the fully vaccinated population, while the MySejahtera app in Malaysia was downloaded by 80% of the same demographic.

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