Even the most innovative goods require excellent marketing to flourish. New technological advances broaden and creatively increase the area of marketing techniques. Brands that combine cutting-edge technology with creative marketing create a “one-of-a-kind” presence.
Technology shapes how individuals engage with one another and with brands. A person’s manner of life changes with each technological advancement. Companies that want to captivate their audience must embrace the latest, freshest, and trendiest.
Although the human connection is still important, it is now packaged with technology, filtered by chatbots, and fueled by data-driven targeted marketing.
As a result, the most recent marketing trends always have something to do with cutting-edge technology and its application in marketing. Recognizing top technologies and understanding their potential and breadth in marketing is essential for predicting the next big marketing trend.
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1. AI for Marketing
The field of artificial intelligence has advanced tremendously in the last few years. Millions of data points can be linked in seconds by AI, generating a clear model of cause and effect.
It’s a terrific way to promote to specific folks based on what they want and need.
Personalized marketing has never been more effective, yet it doesn’t require a lot of staff to implement. Brands may construct a smart funnel by automating intelligence.
2. Voice Search
Voice search optimization is becoming increasingly important for brand marketers as the popularity of audio devices such as Amazon Echo, Google Home, and others grows.
According to PwC, more than 60% of people aged 25 to 64 have a device that supports voice searches and use it on a regular basis.
Traditional SEO was centered solely on text, but it later expanded to include videos. It’s a different story when it comes to optimizing for voice searches.
Voice searches have a more “human” feel to them. People don’t ask questions like “Where can I buy pizza in New York” when using voice search. “Where can I get a cheese pizza right now?” they ask.
This switches the focus on long-tailed keywords that are extremely particular and respond directly to the user’s query.
The process of communicating with smart devices has already begun. People use smart TVs, smartwatches, and a variety of other products on a daily basis.
Because of the more organic connections between the device and its user, this interaction with artificial objects is rising year after year, providing firms with important information into consumer behavior. This information may be used to create a whole new world of tailored marketing, from businesses to people’s smart homes.
Many startups are looking for app developers to help them develop IoT solutions. The combination of smart items and the viability of mobile apps is a winning formula for scalability.
4. Hyper-Local Marketing
Localized marketing isn’t necessarily new to the industry, but it has taken on new significance as the Internet of Things (IoT) becomes more prevalent.
Google frequently uses GPS technology to deliver location-based search results. A user searching for coffee shops on Google, for example, will get results for coffee shops in his area.
This type of localized technique will become more widespread.
5. Geofencing + IoT
Geofencing is based on a virtual geographical boundary that is set up for a pre-programmed operation. If a person receives a welcome greeting on their phone the instant they enter the mall (triggering the geofence/virtual barrier), for example.
This is a really effective marketing strategy. Converting an uninterested customer wastes neither money nor resources. Brands can target users who are inside the mall and near their showroom instead of using geofencing.
When you add the Internet of Things to the mix, you get smart, hyper-personalized branding. For example, while going past a dairy shop, a person may be alerted that they are running low on milk.
6. Live Video
Live videos have revolutionized the way organizations communicate with customers, and they’re an excellent model for engagement.
The following are some of the reasons why live video is such an excellent marketing strategy:
Each video is an Event
People are waiting for the live video to begin. These digital venues where people simultaneously view things are incredibly potent “digital events” in a post-COVID era. They bring people together and increase participation.
LinkedIn Live is proving to be an excellent platform for B2B marketing.
According to optinmonster, video marketing generates 66 percent more qualified leads each year.
The interactive Q&As and live comments on videos build a more personal connection with individuals. According to a study by Insivia, people recall 95% of the intended message when viewing a video versus 10% when reading a text.
AR & VR
Virtual reality and augmented reality are both very promising technologies with a wide range of applications.
Snapchat and Instagram are well-known for their dynamic and engaging photo filters, which are augmented reality applications.
Beauty brands, eyewear companies, retail brands, and other businesses have begun to recognize the marketing possibilities of AR and VR.
A visually appealing and transformational “before and after purchase” experience is a powerful motivator to acquire a product.
Home decor firms display the home makeover that an apartment can have, while beauty brands exhibit the fresh look after using their product. These visual emotions are memorable, increasing brand recall and sales significantly.
7. Omnichannel marketing
Consumer trends have evolved dramatically as a result of the global epidemic. Before the year 2022, internet stores were on the rise, but with the global lockdown, these online stores witnessed a massive surge in web traffic and sales.
Offline retailers, on the other hand, have experienced significant losses as a result of government limitations on public spaces and increased customer preference for internet shopping. This isn’t to say that offline markets won’t recover; people still desire physical experiences and will return to them once the pandemic is under control.
This entwined interaction between offline and internet has resulted in Omnichannel marketing, which entails reaching and engaging clients across all available channels. This can be done through social media, a web app, a mobile app, an offline store, augmented reality, or virtual reality.
The goal of omnichannel marketing is to reach out to people from all walks of life. This makes sense for firms with a large prospective consumer base that spans a variety of age groups and geographical areas.
Existing marketing methods are disrupted by the introduction of new technologies. Companies that adopt these contemporary branding tactics will establish a distinct presence in the market and attract a wider user base.
Any single technology can be used in a variety of ways and figuring out which ones will perform best for a certain company is the essence of marketing innovation.